Innovation in Every Tile
Crafting the Future of Sustainable Living
CHALLENGE
Kale Seramik is a pioneering brand in the ceramics industry, known for its innovative and sustainable solutions. The brand is recognized for its environmentally friendly production processes and the use of advanced technology. Kale Seramik brings together modern design with traditional values, offering products that combine aesthetics and functionality.
The challenge was to develop a new humidity-controlling wall tile that would not only be functional and environmentally friendly but also aesthetically versatile.
SOLUTION
The Cura Tile Collection embodies the philosophy of doing more with less. With just three SKUs, this innovative tile system offers endless pattern possibilities while actively enhancing indoor air quality by controlling humidity and reducing odors.
Developed as part of Futurelab—Kale’s initiative to integrate technology, design, and people-centered thinking into the company’s future—Cura seamlessly merges high functionality with striking design. Drawing inspiration from the architectural heritage of Anatolia, the collection references the intricate mosaics of Byzantium, the geometric tessellations of Mimar Sinan, and the muqarnas of the Seljuk and Ottoman eras.
Balancing tradition and modernity, Cura reflects a unique duality: East and West, Future and Past, Spirit and Logic. With its versatility and purpose-driven design, Cura redefines the potential of tile in contemporary interiors.
With Cura, so much is possible.
“With only three SKUs, Cura embodies the beauty of doing more with less, transforming spaces with infinite pattern combinations.”
DESIGNED WITH
BIRSEL + SECK
CLIENT
KALE SERAMIK
SERVICES
PRODUCT DESIGN